What do parents understand by the term 'mental performance' and an explanation of NUTRIMENTHE's study into the economics of improving mental performance

In addition to nutrition studies, Nutrimenthe is also addressing parents perceptions of the relationship between diet and mental performance and the economics of improving mental performance. Dr Bernadette Egan from the University of Surrey UK, and Niels Straub from the Institute for market Research, Strategy and Planning, Munich, explain.

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